sales promotion

noun
promotion that supplements or coordinates advertising
Hypernyms: ↑promotion, ↑publicity, ↑promotional material, ↑packaging

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noun
: activities and devices designed to create goodwill and sell a product; especially : selling activities (as use of displays, sampling, demonstrations, fashion shows, contests, coupons, premiums, and special sales) that supplement advertising and personal selling, coordinate them, and make them effective

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the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.
[1915-20]

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sales promotion,
the methods and activities involved in producing or selling a product or service, often in addition to direct selling and advertising. Sales promotion includes getting publicity through various media, distributing samples, providing displays in stores, and giving free demonstrations. »

To increase exports one must spend freely on sales promotion of every kind (London Times).


Useful english dictionary. 2012.

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